Business Education (Bachelor Degree)
Human Resources. The Business Education Study Program has 20 full time lecturers, consisting of 16 lecturers with civil servant status and 4 lecturers with university employee status. They have groups of disciplines such as entrepreneurship, marketing management, human resource management, financial management, digital marketing, retail business, and education. 60% of the lecturers has a doctoral degree and 40% has a master degree. In 2020, the Business Education Study Program has 16 lecturers who have been certified in education, 5 Professors (the largest number in FPEB), 8 Associate Professors, 5 Assistant Professors and 2 Lecturers.
Table 1. List of Lecturers in Business Education (Bachelor Degree) Study Program
No. | Status | Expertise | Name | Courses | Expiring of Contract | Number of Teaching Credits per Semester | Further served Study Program | ||
1 | Full time Lecturer (Professor) | Marketing Management | Prof. Dr. H. Agus Rahayu, M.P. | Marketing Management, Strategic Marketing, Introduction to Business | 2032 | Odd = 12
Even = 9 |
Business Education | ||
2 | Full time Lecturer (Professor) | Human Resource Management | Prof. Dr. H. Syamsul Hadi Senen, MM | Business Leadership, Human Resource Management, Introduction to Business | 2025 | Odd = 9
Even = 12 |
Business Education | ||
3 | Full time Lecturer (Professor) | Marketing Management | Prof. Dr. Hj. Ratih Hurriyati, M.P. | Marketing Management, Services Marketing Management, Introduction to Business, | 2038 | Odd = 12
Even = 12 |
Business Education | ||
4 | Full time Lecturer (Professor) | Education; Entrepreneur ship | Prof. Dr. H. Hari Mulyadi, M.Si | ICT Literacy & Business Education Learning Media, Business Education Learning Strategies, Business Education Micro Learning, Entrepreneurship in the Digital Age, Social Entrepreneurship, Introduction to Business | 2029 | Odd = 15
Even = 15 |
Business Education | ||
5 | Full time Lecturer (Professor) | Education; Entrepreneur ship | Prof. Dr. Hj. | ICT Literacy & Business Education Learning Media, Business Education Learning Strategies, Business Education Micro Learning, Business Education Learning Evaluation, New Ventura Creation, Entrepreneurship, | 2031 | Odd = 15
Even = 15 |
Business Education | ||
6 | Full time Lecturer (Associate Professor) | Financial Management | Dr. H. Ahim Surachim, M.Pd., M.Si. | Financial Management, Introduction to Business, Digital Finance | 2023 | Odd = 15
Even = 6 |
Business Education | ||
7 | Full time Lecturer (Associate Professor) | Marketing Management | Dr. Bambang Widjajanta, MM | Marketing management, Integrated Business Practices, Introduction to Business | 2026 | Odd = 15
Even = 6 |
Business Education | ||
8 | Full time Lecturer (Associate Professor) | Law | Dr. Ridwan Purnama, SH, M.Si | Ethics and Business Law, Introduction to Business, Taxation | 2025 | Odd = 9
Even = 6 |
Business Education | ||
9 | Full time Lecturer (Associate Professor) | Education; Entrepreneurship | Dr. H. Raden Dian Herdiana Utama, M.Si | Entrepreneurship, Business Education Learning Strategies, Business Education Micro Learning, Business Education Learning Planning, | 2029 | Odd = 15
Even = 15 |
Business Education | ||
10 | Full time Lecturer (Assistant Professor) | Marketing Management | Dr. Lili Adi Wibowo, S.Pd., S.Sos., MM | Social Media Marketing, Integrated Business Practices, Strategic Marketing, Introduction to Business | 2034 | Odd = 15
Even = 15 |
Business Education | ||
11 | Full time Lecturer (Associate Professor) | Marketing Management | Dr. Puspo Dewi Dirgantari, S.Pd., M.T., M.M. | Introduction to Business, Strategic Management, Brand Strategy Management | 2047 | Odd = 15
Even = 15 |
Business Education | ||
12 | Full time Lecturer
(Associate Professor) |
Marketing Management | Dr. Dita Amanah,
MBA* |
Introduction to Business,
International Business, Global Marketing, Marketing Management, |
2038 | Odd = 0
Even = 15 |
Business Education | ||
13 | Full time Lecturer (Associate Professor) | Education | Drs. H. Eded Tarmedi, MA | ICT Literacy & Business Education Learning Media, Introduction to Business, Business Education Micro Learning | 2023 | Odd = 9
Even = 12 |
Business Education | ||
14 | Full time Lecturer (Associate Professor) | Education; Marketing Management | Drs. Girang Razati, M.Si | PB Learning Strategies, Business Education Learning Evaluation, Service Marketing Management, | 2028 | Odd = 15
Even = 15 |
Business Education | ||
15 | Full time Lecturer (Assistant Professor) | Marketing Management | Lisnawati, S.Pd., MM | Consumer Behavior, Business Introduction, Digitan Marketing Seminar | 2050 | Odd = 15
Even = 15 |
Business Education | ||
16 | Full time Lecturer (Assistant Professor) | Human Resource Management | Masharyono | Performance Management, Business Leadership, Human Resource Management, Introduction to Business | 2046 | Odd = 15
Even = 15 |
Business Education | ||
17 | Full time Lecturer (Assistant Professor) | Statistics | Yusuf Murtadlo Hidayat (Rizal), S.Si., M.Stat | Business Research Methods, Business Statistics, Mathematical Economics | 2047 | Odd = 15
Even = 15 |
Business Education | ||
18 | Full time Lecturer
(Assistant Professor) |
Entrepreneur ship | Sulastri, S.Pd.,
M.Stat., M.M |
Entrepreneurship in the Digital Age,
Entrepreneurship, Introduction to Business, |
2047 | Odd = 15
Even = 15 |
Business Education | ||
19 | Full time Lecturer (Lecturer) | Entrepreneur ship | Asep Ridwan L, S.MAT, MAB | Economic Mathematics, introduction to Business, Taxation, | 2059 | Odd = 6
Even = 6 |
Business Education | ||
20 | Full time Lecturer (Lecturer) | Financial management | Ratu Dintha I.Z.F.S, S.Pd., M.M | Financial Management, Introduction to Business, Digital Finance | 2059 | Odd = 6
Even = 3 |
Business Education |
*New lecturer since January 2021
Expiring of Contract. The Business Education Study Program will report this to the Faculty related to lecturers who will retire, then submit the requirement for replacement lecturers before retiring to the University through the Faculty in order to the lecturer and student ratio can be maintained or according to the standard that is 1:60 based on the Letter of the National Accreditation Board for Higher Education Number: 1010/BAN PT/LL/2020 dated April 1, 2020 regarding the Accreditation Extension Mechanism and refers to the Regulation of the Minister of Education and Culture Number 5 Year 2020 on Accreditation of Study Programs and Higher Education. There is 1 lecturer already retired in June 2021 (has been removed from table 1). There are 4 lecturer of the Business Education Study Program, 2 lecturer will retire in 2023 and 2025 respectively.
Teaching Hours. Business Education Study Program follow the University policies as regulated in the UPI Chancellor’s Regulation Number: 7866/UN40/HK/2019 concerning Guidelines for the Implementation of UPI Education in 2019. The education system at UPI is organized by implementing the semester credit system (SCS). In the SCS, things like the student study load, teaching workload, and program administrator load are stated in semester credit units (credits), which is the unit used to express the amount of student study load, the amount of recognition of the cumulative value of business success for a program and efforts to provide education for Higher Education. The semester is a unit of time equivalent to a minimum of 16 working weeks. Since the 1998/1999 academic year, UPI has implemented odd semester, even semester, and intermediate semester.
Education and Research. The lecturer workload calculation per semester credit unit (credits) is as follows.
1.a. for lectures, responses, or tutorials, 1 (one) face-to-face credit is equal to 50 (fifty) minutes per week per semester;
1.b. for seminars or other similar forms, 1 credit face-to-face equals 100 (one hundred) minutes per week per semester;
1.c. for practicum, field practice, research, community service, and / or other similar learning processes, 1 credit face-to-face equals 170 (one hundred and seventy) minutes.
The frequency of lectures in 1 semester is at least 16 meetings, including midterm and final semester exams. Each lecturer has a workload equivalent to 12 to 16 credits, for education, research, and community service, except for lecturers who get additional assignments. Each lecturer is required to carry out education as much as 8 to 15 credits, except for the lecturer who gets additional assignments.
Relationship between Learning and Research. Lecturers conduct research and community service either independently or through UPI and / or Ministry research grants, because this research not only fulfills the obligations of the three pillars of higher education, but can be used in updating learning materials / materials to improve the quality of the teaching and learning process. The Business Education Study Program through Annual Activity Plans and Budget annually facilitates lecturers to attend national and international seminars or conferences so that lecturers can blend in with other academic environments such as associations, open their insights, and disseminate the results of their research and community service.
Staff Development and Qualification. for lecturers in the Business Education Study Program refers to the career development program for the State Civil Apparatus (ASN) from the Government of the Republic of Indonesia for as much as 20 hours per year in accordance with ASN Law No.5 of 2014 and Regulation of the Chairman of LAN No. 10 of 2018 concerning Competency Development ASN. In addition, it also refers to UPI Chancellor’s Regulation No: 7739/UN40/HK/2015 Article 41 that lecturer career development is still carried out through training that refers to competency standards and is carried out gradually and in paragraph 2 article 43 regarding career paths including ranks and positions with ranks ranging from Class III/b Junior Administrator to Class IV/e Main Adviser as well as lecturer positions ranging from Expert Assistant Professor, Associate Professor to Professor. The lecturer development program in the Business Education Study Program is also carried out in several forms of activities including attending seminars, training, mentoring lecturers in the preparation of research proposals, and supporting studies. In 2020, 4 lecturers are currently taking the Doctoral program and in 2021, 1 lecturer taking the Doctoral program and 1 lecturers are proposing as Associate Professors. The lecturer development program is budgeted in the Business Education Study Program‘s RKAT. This activity is in line with UPI’s plan to control the number of UPI professors which must be 15 percent of the total UPI lecturers and efforts to achieve these targets by facilitating acceleration of professors and motivating lecturers to take a doctorate and conduct the research.
Part-time Lecturers. Currently, the Business Education Study Program does not have part-time lecturers. Lecturers in the Business Education Study Program are permanent lecturers and share resources with lecturers from other study programs within the Faculty and University.
Teaching Staff Professional Development. Business Education Study Program is also carried out through the Capacity Building program. This program is in the form of related training that supports the improvement of the competence of lecturers from competent speakers in their fields, such as trainer training for the program to become independent entrepreneurs in collaboration with USAID, the Mien R Uno Foundation and the Faculty. The Study Program also maintains a conducive academic culture in the form of education and academic discussions, both formal and informal. In addition, the Business Education Study Program also organizes micro learning training which can be used in the teaching and learning process, especially during the Covid-19 pandemic which is mostly done online. This is certainly in line with the University program which has developed SPOT or an Integrated Online Learning System (http://spot.upi.edu). Initially, UPI had long developed an online learning model using a Moodle-based LMS (Learning Management System), then the complexity of Moodle was simplified by developing SPOT (Integrated Online Learning System) which was integrated with SIAK (Academic and Student Information System) in 2014. With the model with this integration, every lecturer and student automatically becomes a SPOT user and documents learning activities from attendance to evaluation and is equipped with Android mode. This SPOT is UPI’s breakthrough to advance student achievement in academics. In line with the policies of the Ministry of Research and Technology with the 2018 Online Learning System Program (SPADA), which makes online learning a component of Higher Education Rankings, the implementation of online learning must be recognized by the Ministry of Research and Technology. In connection with this, the Academic Directorate’s Curriculum and Learning Division together with the ICT & Digital Learning Services Division of the ICT Directorate developed an Online Learning System (SPADA) with the Ministry of Research, Technology and Higher Education Standards with the domain spada.upi.edu. In line with the Indonesian Education University’s online policy, the Academic Directorate’s Curriculum and Learning Division together with the ICT Service Division of the ICT Directorate will direct spada.upi.edu as a combination of SPOT and Moodle so that it is integrated with SIAK and SPADA Indonesia Ministry of Research and Technology. For now, in 2019 spada.upi.edu has not been automatically integrated with SIAK and applied to several courses with assignments or mandates.
External Lecturers. The Business Education Study Program invites practitioners who are competent in their fields to become speakers, including:
Table 2. List of Guest Lecturers in Business Education (Bachelor Degree) Study Program
No | Name | Education Background | Occupation | Course taught | Lecturing hour per semester | Other Qualifications |
1 | Indra Uno | Business and Entrepreneurship | Mien. R. Uno Foundation | Entrepreneurship | 2 hours | Foundation Owner, Lecturer,
and Researcher |
2 | Andini | Business | Mien. R. Uno
Foundation |
Entrepreneurship | 2 hours | Practitioner |
3 | Vidya | Business | Tokopedia | Introduction to
Business |
2 hours | Practitioner |
4 | Hilma | Business | Google Indonesia | Introduction to Business | 2 hours | Practitioner |
5 | Cindy | Business | Google
Indonesia |
Introduction to
Business |
2 hours | Practitioner |
6 | Ciko | Business | Micro
Mentor |
Entrepreneurship | 2 hours | Practitioner |
7 | Drs. Enggartiato Lukita | UPI-Indonesia | Ministry Of Trade Republic of Indonesia | GCBME 2 018 | 2 hours | Lecturer and Researcher |
8 | Prof. Ajay
Chauhan |
President
University |
Lecturer | GCBME 2018 | 2 hours | Lecturer and
Researcher |
9 | Prof. Dr. H. Mohamma
d Ali |
UPI-Indonesia | Lecturer | GCBME 2018 | 2 hours | Lecturer and Researcher |
10 | Lai Chee Sern | Universiti Tun
Hussein Onn Malaysia |
Lecturer | GCBME 2018 | 2 hours | Lecturer and Researcher |
11 | Ir. Judi Achmadi,M
M |
Technology | CEO
Telkomsigma |
GCBME 2018 | 2 hours | Practitioner |
12 | Prof. Toru Matsumot o, M.Eng.,
PhD |
The University of Kitakyusu Japan | Lecturer | GCBME 2019 | 2 hours | Lecturer and Researcher |
13 | ASSOC
Prof. Ts. Dr. Razali Hassan |
Universiti Tun Hussein Onn Malaysia –
Malaysia |
Lecturer | GCBME 2019 | 2 hours | Lecturer and Researcher |
14 | Dr. Michael Grosch | Karlsruhe Institute of Technology –
Germany |
Lecturer | GCBME 2020 | 2 hours | Lecturer and Researcher |
15 | Prof. Madya Ts. Dr. Asnul Dahar Bin
Minghat |
Universitas Teknologi Malaysia – Malaysia | Lecturer | GCBME 2020 | 2 hours | Lecturer and Researcher |
16 | Prof. Dr.
Munir, M.IT |
UPI-Indonesia | Lecturer | GCBME 2020 | 2 hours | Lecturer and Researcher |
17 | Dr. Ir. Arry
Akhmad Arman MT |
ITB-Indonesia | Lecturer | GCBME 2020 | 2 hours | Lecturer and Researcher |
18 | Bagus Alfian | Business, Digital Marketing | PT. Alfamart | Digital Marketing (Online Business Model) | 2 hours | Practitioner |
19 | Royce
Mawuntu |
Business, Digital
Marketing |
PT. Alfamart | Digital Marketing
(Professional Sales) |
2 hours | Practitioner |
20 | Imam
Santoso |
Business, Digital
Marketing |
PT. Alfamart | Digital Marketing
(Big Data) |
2 hours | Practitioner |
21 | Ferry Angglishart ono | Business | Product Group Manager PT
JamuIboejay a |
General Course | 2 hours | Owner |
22 | Fauzan Majid | Business | City Manager of Jakarta
Tokopedia |
General Course | 2 hours | Practitioner |
23 | Raya Sulistyawat i, S.Pd.,
M.Pd |
State University of Surabaya | Lecturer | Creativity, innovation, and technology | 3 hours | Owner
of Magaski, Lecturer and Researcher |
24 | Renny Dwijayanti.
S.Pd.,M.Pd |
State University of Surabaya | Lecturer | Entrepreneurship | 3 hours | Lecturer and Researcher |
25 | Dr. Harti, M.Si | State University of Surabaya | Lecturer | Consumer behavior | 3 hours | Lecturer and Researcher |
26 | Novi Marlena, S.Pd., M.Si | State University of Surabaya | Lecturer | Operational Management | 3 hours | Lecturer and Researcher |
27 | Dr. Corry Yohana,
M.Pd |
State University of Jakarta | Lecturer | Statistics | 3 hours | Lecturer and Researcher |
28 | Prof. Ikuro
Yamamoto |
Kinjogakuin
University |
Lecturer | Creativity,
Innovation, and Technology |
24 hours | Lecturer and
Researcher |
29 | Awang Rozaimie Bin Awang Shuib, PhD | University Serawak Malaysia | Lecturer | International Business | 9 hours | Lecturer and Researcher |
30 | Arinda
Mentari Putri |
Entrepreneurship | Practitioner | Entrepreneurship | 3 hours | Founder
Akselerasi Group and Practitioner |
31 | Gilarsi W. Setijono | Technology | Former Director of PT Pos Indonesia | Entrepreneurship | 3 hours | Founder Teknologi Inisiatif escpesially in AI and IOT
Entrepreneurshi p |
Administrative Staff. The administrative staff development program refers to the Rector’s Regulation Number 7739/UN40/2015 concerning on the Indonesian University of Education Employee Management System. The career development of the University’s permanent employees is carried out through education and training. Education and training programs refer to competency standards in accordance with applicable laws and regulations such as attending education and training held by the UPI Human Resources Bureau, Faculties and Business Education Study Programs in particular to improve internet usage skills and information system applications in the UPI environment. Meanwhile, the University regulates structural career development.
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